The Companies That Hire Designers From Leading Design Schools
Design plays a vital role in bringing the consumer experience alive. Almost every organisation is showing the keenness to have designers on board. Corporate entities realise the value of a good design not only in terms of aesthetic merit but also how it shapes the business prospects of a company in the competitive market today. As a result, the leading companies, Indian and multi-national, blue-chip and start-up, visit premier design schools to pick up the best talent by offering lucrative packages unheard of in the industry even a decade ago.
Does a package of Rs 1 crore for a designer sound believable? Of course, it is real and it is happening in India. Candidates from NID and NIFT are setting new records in terms of performance and placement. Their perks and salaries motivate the campus crowd and more are willing to explore career opportunities in the field that offers immense scope to earn more and grow as a creative person at the same time. This fantastic combination of creative satisfaction and financial prosperity is irresistible – something that keeps ennui and attrition at bay.
Investing in brilliant creative minds is an absolute necessity in order to sharpen the competitive edge of any product or service. Organisations are quick to respond to this emerging reality and have encouraged the trend of infusing freshness and vigour by making young minds actively involved in large teams helmed by experienced people from the same domain. Instead of poaching from other organisations or hiring talent supplied by recruitment agencies, the companies want to gain quick access to the best emerging creative talent that is remarkably fresh. Such minds are not conditioned by the working culture at any other organisation and this proves to be another big advantage for the prospective employer.
A year ago, there was almost 40 percent surge in the number of new companies arriving at NID. 47 companies ranging from large retailers, consultancies, international brands, BPO units, textile, technology solutions providers, and export houses, to name just a few, came looking for design talent. Trident group alone made 17 job offers. Other majors like Microsoft and Samsung also cherry-picked from the same pool of talent. Eight NID graduates bagged Rs 48 lakh package. For design graduates, the average salary package starts from Rs 7-8 lakh and there is no upper limit. Just like creativity knows no limit. This augurs well for the fraternity of design professionals and also makes young students realise that this is a lucrative career worth pursuing today.
Major companies from diverse sectors visit the premier design schools to pluck fresh creative talent. From apparel brands to computer giants, from heavy manufacturing industries to FMCG bigwigs. The list of corporate majors arriving in droves, year after year, shows the growing importance of design in the business world. Wipro industries, Whirlpool, VIP Industries Ltd, Titan Group, Toshiba, Japan, Philips, Adidas India, Adobe, Ashok Leyland, Ebay, Future group, GE Healthcare, General Motors, Godrej Industries, Hindustan Unilever, Honda India, HP Labs, IBM India Research Lab, Infosys, JP Morgan, LG Electronics, Glaxo SmithKline, Mahindra and Mahindra, Maruti Suzuki India, Nokia Research, Oracle, Renault, Myntra, Oracle, Relaxo Footwear, Tanishq, Tata Motors, Welspun, Zomato, Redbus are some of the leading recruiters scouting for talent from design schools.
The design is driven by emotion and form, actually a lot more than sketching. If you share this belief, you are likely to create a product that makes hearts beat faster. And when you know how to achieve this in every project assigned to you, your contribution is much talked about in the industry circles.
The role of a mentor like OPUS becomes vital as it spreads the good word about the prosperity of design students who sought early grooming to design themselves fit for admission into leading design colleges and then progressed a lot to get absorbed by corporate organisations hunting for creative, passionate and inspiring designers with rich, local sensibilities evident in concept and emotion. We treasure the wonderful opportunity to engage with such designers of tomorrow. We see the promising future of design in you.
A dream job. A dream company. A dream designation. To make all your dreams come true, you have to realise one big dream first: The dream of joining a leading design institute. Before you begin to dream more, get yourself a mentor like OPUS that helps you crack the entrance test. This is how you minimize the hazards, plug the loopholes and bolster the chances of shaping your dreams into reality.
We consider ourselves privileged to be associated with the long journey of design students who work extremely hard to reach the pinnacle. Real-life stories of individual excellence connect better with aspiring professionals. We also map the scope and future of work in this field to highlight the industry prospects and to ensure that those keen to follow this track are guided properly by experts from the field.
As you know, competitive businesses are differentiated by design. Key business goals are likely to be achieved through design. Hence it becomes more of a theme that leaves a positive impact on all departments. There is an unlimited potential to grow as everything carries focus on design – cars, footwear, clothes, fashion, gadgets and lots more. Design thinking brings out real human emotions into business and this can help forge the future of work. With new challenges, there is an opportunity. With advancement in design and technology, there is design thinking and design doing to maximise the value of design in business. Ever-shifting consumer expectations, disruptions from unprecedented corners and high-speed technological innovations are likely to dominate the future of design.
It is a brave new world. Paradigm shifts poised to change the nature of work. Future of work is changing fast. Skills have a rapid half-life. As a consequence, designers are finding a bigger role to play in the new order. They know how to evolve and bring something new to life. By 2020, commercial, product, industrial design jobs are set to experience huge growth and spurt in demand. Are we ready for the forthcoming boom?
In the present scenario, there is a lot of potential for absorption in the job market but the supply of talent is limited. Design schools take around 500 students every year, and this meets only ten percent of the current demand. Although there are several other leading design schools in India such as ISDI, Pearl, Srishti, IIAD, IED, MIT-Pune, we need legions of designers to meet the rapidly growing requirements of the industry. The multiple industries across disciplines are looking for outstanding design talent but only a few hundred talented ones are available today. This reality infuses optimism in students aspiring to pursue a career in design. They know full well that there is a robust demand for designers and it is going to remain so in the near future as well.
Get ready to take a creative leap now! Design your future today!
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