Fashion designers sketch their initial design ideas, which are used later to create prototypes. Consequently, designers must be able to express their vision for the design through illustration.
Fashion designers often work in teams throughout the design process and therefore must be effective in communicating with their team members. For example, they may need to give instructions to sewers regarding how the garment should be constructed.
Fashion designers use technology to design. They must be able to use computer-aided design (CAD) programs and be familiar with graphics editing software.
Fashion designers work with a variety of fabrics, shapes, and colors. Their ideas must be unique, functional, and stylish.
Because they often work in teams, fashion designers are exposed to many ideas. They must be able to decide which ideas to incorporate into their designs.
Fashion designers must have a good eye for small differences in color and other details that can make a design successful.
The global market for designer wear is 5% of total apparel market. Currently, the worldwide designer wear market is pegged at approximately $40 billion, with a 9% growth rate and it is largely dependent on the small-scale sector.
The total apparel market in India is calculated to be about Rs 20,000 crore. The branded apparel market‟s size is nearly one fourth of this or Rs 5,000 crore. The organized market for designer apparel is about Rs 300-350 crore. At present, the largest sales turnover within the designer wear segment is about Rs 30 crore per annum, with many well-known names having turnovers of Rs 10-15 crore. Consumers for designer wear have a yearly household income of Rs 10 lakh-plus. There are 3.5 lakh such households in India. More than 81% of the population below 45 years of the age is fashion conscious. Many fashion designers and management experts foresee an average growth of about 10-12% for the Indian fashion industry in the coming years.
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